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Protein, made personal.

A smart protein dispensing system that helps people understand, access, and track their daily protein intake right when they need it.

The Profit System

One system connecting personalised protein guidance with convenient, measured dispensing.

BMI × DISPENSER × APP

One connected experience.

It starts with understanding you.

And your progress stays with you.

Your shake, made to order.

Protein intake shouldn't have to be complicated.

ProFit brings personalised guidance and convenient dispensing into one everyday experience.

PERSONALISED · CONVENIENT · MEASURED

BUT PROFIT

DIDN'T START HERE.

BUT PROFIT

DIDN'T START HERE.

LET'S REWIND.

Did You Know?

73%

of Indian diets are protein-deficient

84% among vegetarians, 65% among non-vegetarians. Fewer than 10% know their daily requirement.

of Indian diets are protein-deficient

84% among vegetarians, 65% among non-vegetarians. Fewer than 10% know their daily requirement.

08:14 AM Morning

09:00 AM

73%

12:00 PM

Lunch

08:14 AM

Lunch

08:14 AM

Lunch

06:00 PM

Evening

FULL, BUT NOT FUELLED

PROTEIN BECOMES A GYM-ONLY THOUGHT.

Less protein

More Carbs

70%

Indian diets are protein deficient

Most meals feel filling but don't meet protein requirements.

reported skipping breakfast at least once a week.

College Student-

Gym entusiast-

"A full stomach doesn't always mean enough nutrition."

Less than 10%

know their daily protein requirement.

Large portions don't always mean balanced nutrition.

Over time, inadequate protein intake can contribute to muscle loss, reduced strength, slower recovery, fatigue, and poorer overall health outcomes.

A DAY WITHOUT

ENOUGH PROTEIN

Understanding why protein deficiency happens in everyday urban life.

CONVENIENCE
WINS THE MORNING.

Morning routines prioritize speed over nutrition.

Breakfast is often skipped or replaced with tea, coffee or quick snacks.

Most participants couldn't estimate how much protein they consumed in a day.

"If I'm late, I just grab chai and leave."

61%

Protein is viewed as something for fitness enthusiasts not everyday nutrition.

ASSOCIATED
PROTEIN
WITH GYMS

PROTEIN

FATS

FIBER

CARBS

"Think of protein as a daily nutrient, not a fitness supplement."

CONSISTENTLY

LOW PROTEIN

IMPACTS

LONG-TERM HEALTH.

So, where does the gap actually come from?

Low Awareness

Most people do not know their daily protein requirement; a filling meal is often treated as a healthy one.

Poor Tracking

Mixed Indian meals make nutrient tracking unreliable and effortful.

Accessibility

High-protein foods are perceived as expensive, aspirational or inconvenient to access.

Convenience

Users choose healthier drinks over fizzy alternatives when taste and availability are right.

The Opportunity

How might we simplify access to protein in a way that is convenient, engaging and a natural part of daily routine?

Participants were open to tasty, convenient shakes and indicated willingness to spend ₹100-150 when a filling protein drink was available nearby.

Introducing

from low fidelity prototype

from high fidelity prototype

How Profit works end to end

Most people do not know their daily protein requirement; a filling meal is often treated as a healthy one.

Measuring BMI

Start with understanding your needs.

ProFit uses the BMI station to capture key body metrics and establish a personalised protein requirement before you approach the kiosk.

Measures your body metrics

Sets your personalised protein target

Protein Shake Kiosk

Get a recommendation made for you.

The kiosk uses your personalised target to recommend your protein intake, while letting you customise your shake before dispensing.

Recommends your protein intake

Customise and dispense your shake

Profit App

Keep track beyond the kiosk.

Your interaction with the kiosk connects to the ProFit app, allowing you to record your intake and follow your progress over time.

Automatically logs your protein intake

Track your progress over time

Information Architecture

System Architecture

ProFit connects the user, mobile app, cloud platform, and smart dispenser into a unified system. This ensures personalized recommendations, automatic protein logging, and real-time synchronization across every interaction.

Technology

Built on sensors,driven by data.

Flow Sensor

Tracks liquid flow rate as the shake pours, keeping every dispense consistent.

Relay Module + Pump

Converts a request on screen into an actual pour hygienic, controlled dispensing on command.

QR Scanner (UPI/Prepaid)

ESP32 Microcontroller

The Wi-Fi enabled brain of the dispenser coordinates every sensor, display and interaction in real time.

Load Cell + HX711 Module

Precision weight sensing that measures the exact shake quantity to within a gram of accuracy.

Capacitive Touch Display

The interface for choosing protein type, flavour and quantity no buttons, no friction.

USABILITY TESTING

Testing the experience, step by step.

Prototype testing focused on how easily users could understand and move through the ProFit system from assessing their needs to dispensing and tracking their protein.

Confidence

Preparedness

Anxious

Speaking Pace

Overall Comm

Before Profit

After Profit

What worked

Clear physical journey
The sequence from BMI assessment to dispensing was easy to understand.

Personalisation made the experience meaningful
Users could see why their protein recommendation was different from someone else's.

Physical + digital connection
The app extended the experience beyond the kiosk.

What didn't

Recommendation needed clearer explanation
Users needed more context around how their protein target was determined.

Kiosk interactions needed stronger guidance
Some steps required clearer visual cues to indicate what to do next.

Tracking felt secondary
The connection between dispensing and long-term tracking needed to be made more visible.

BUSINESS MODEL

A B2B2C model built for fitness ecosystems

Gyms subscribe to ProFit kiosks and software, while members get personalised protein guidance, convenient dispensing, and intake tracking.

Key Partners

Gyms & fitness centres

Protein / nutrition brands

Technology & hardware partners

Key Activities

Personalised protein assessment

Protein dispensing & tracking

Kiosk + app maintenance

Value Proposition

Personalised protein recommendations

Convenient, measured protein dispensing

Intake tracking through the app

Customer Segments

Gym-goers & fitness enthusiasts

Gyms / fitness centres

Health-conscious individuals

Channels

Partner gyms & fitness centres

ProFit kiosks

ProFit mobile app

Channels

Monthly kiosk subscription for gyms

Maintenance & software support

Analytics / usage insights for gym partners

Where ProFit goes next.

Smarter Personalisation

AI-powered recommendations
Adapt protein recommendations using AI, machine learning, and user health data.

Wearable integration
Sync health and fitness data to make recommendations more responsive.

Goal-based nutrition
Personalise intake around changing fitness and nutritional goals.

A Complete Nutrition Ecosystem

Beyond protein
Expand into vitamins, electrolytes, and other nutritional options.

Connected nutrition
Bring personalised nutrition, tracking, and convenience into one ecosystem.

Everyday accessibility
Extend ProFit beyond gyms into wellness and everyday environments.

Making protein accessible to all

THAT'S A WRAP.

Thanks for making it this far.

BACK TO WORK

NEXT PROJECT

The Profit System

One system connecting personalised protein guidance with convenient, measured dispensing.

BMI × DISPENSER × APP

Protein intake shouldn't have to be complicated.

Protein intake shouldn't have to be complicated.

ProFit brings personalised guidance and convenient dispensing into one everyday experience.

ProFit brings personalised guidance and convenient dispensing into one everyday experience.

PERSONALISED · CONVENIENT · MEASURED

BUT PROFIT

DIDN'T START HERE.

BUT PROFIT

DIDN'T START HERE.

LET'S REWIND.

LET'S REWIND.

Did You Know?

Did You Know?

Confidence

Preparedness

Anxious

Speaking Pace

Overall Comm

What worked

Clear physical journeyThe sequence from BMI assessment to dispensing was easy to understand.

Clear physical journeyThe sequence from BMI assessment to dispensing was easy to understand.

Personalisation made the experience meaningfulUsers could see why their protein recommendation was different from someone else's.

Personalisation made the experience meaningfulUsers could see why their protein recommendation was different from someone else's.

Physical + digital connectionThe app extended the experience beyond the kiosk.

Physical + digital connectionThe app extended the experience beyond the kiosk.

What didn't

Recommendation needed clearer explanationUsers needed more context around how their protein target was determined.

Recommendation needed clearer explanationUsers needed more context around how their protein target was determined.

Kiosk interactions needed stronger guidanceSome steps required clearer visual cues to indicate what to do next.

Kiosk interactions needed stronger guidanceSome steps required clearer visual cues to indicate what to do next.

Tracking felt secondaryThe connection between dispensing and long-term tracking needed to be made more visible.

Tracking felt secondaryThe connection between dispensing and long-term tracking needed to be made more visible.

Smarter Personalisation

Smarter Personalisation

AI-powered recommendationsAdapt protein recommendations using AI, machine learning, and user health data.

AI-powered recommendationsAdapt protein recommendations using AI, machine learning, and user health data.

Wearable integrationSync health and fitness data to make recommendations more responsive.

Wearable integrationSync health and fitness data to make recommendations more responsive.

Goal-based nutritionPersonalise intake around changing fitness and nutritional goals.

Goal-based nutritionPersonalise intake around changing fitness and nutritional goals.

A Complete Nutrition Ecosystem

A Complete Nutrition Ecosystem

Beyond proteinExpand into vitamins, electrolytes, and other nutritional options.

Beyond proteinExpand into vitamins, electrolytes, and other nutritional options.

Connected nutritionBring personalised nutrition, tracking, and convenience into one ecosystem.

Connected nutritionBring personalised nutrition, tracking, and convenience into one ecosystem.

Everyday accessibilityExtend ProFit beyond gyms into wellness and everyday environments.

Everyday accessibilityExtend ProFit beyond gyms into wellness and everyday environments.

Clear physical journey
The sequence from BMI assessment to dispensing was easy to understand.

Clear physical journey
The sequence from BMI assessment to dispensing was easy to understand.

Personalisation made the experience meaningful
Users could see why their protein recommendation was different from someone else's.

Personalisation made the experience meaningful
Users could see why their protein recommendation was different from someone else's.

Physical + digital connection
The app extended the experience beyond the kiosk.

Physical + digital connection
The app extended the experience beyond the kiosk.

Recommendation needed clearer explanation
Users needed more context around how their protein target was determined.

Recommendation needed clearer explanation
Users needed more context around how their protein target was determined.

Kiosk interactions needed stronger guidance
Some steps required clearer visual cues to indicate what to do next.

Kiosk interactions needed stronger guidance
Some steps required clearer visual cues to indicate what to do next.

Tracking felt secondary
The connection between dispensing and long-term tracking needed to be made more visible.

Tracking felt secondary
The connection between dispensing and long-term tracking needed to be made more visible.

AI-powered recommendations
Adapt protein recommendations using AI, machine learning, and user health data.

AI-powered recommendations
Adapt protein recommendations using AI, machine learning, and user health data.

Wearable integration
Sync health and fitness data to make recommendations more responsive.

Wearable integration
Sync health and fitness data to make recommendations more responsive.

Goal-based nutrition
Personalise intake around changing fitness and nutritional goals.

Goal-based nutrition
Personalise intake around changing fitness and nutritional goals.

Beyond protein
Expand into vitamins, electrolytes, and other nutritional options.

Beyond protein
Expand into vitamins, electrolytes, and other nutritional options.

Connected nutrition
Bring personalised nutrition, tracking, and convenience into one ecosystem.

Connected nutrition
Bring personalised nutrition, tracking, and convenience into one ecosystem.

Everyday accessibility
Extend ProFit beyond gyms into wellness and everyday environments.

Everyday accessibility
Extend ProFit beyond gyms into wellness and everyday environments.